Last Updated: 05/11/2025

1. Introduction

Welcome to Home Extension Guide (“we”, “us”, “our”).
Your privacy matters to us.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our websites, purchase our digital products, or interact with our content, advertising, or emails.

We are committed to handling your information responsibly, transparently, and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

By using our websites or purchasing any product, you agree to this Privacy Policy.

2. Who We Are

Home Extension Guide is a UK-based digital education brand helping homeowners plan successful extensions.
We offer digital products, guides, and online resources through: https://www.homeextensionguide.co.uk and related subdomains.

Data Controller:
Home Extension Guide (operated by Mr Francis Mickelborough)
Email: support@homeextensionguide.co.uk
Registered Address: 33 Vainor Road, Sheffield S6 4AP, UK
(We can provide our full trading or registration details upon request.)

3. Information We Collect

We collect and process personal data to deliver our products and services effectively.
This may include:

a. Information you provide directly

• Name and contact details (email, phone number if provided)

• Billing or payment details (processed securely by third-party payment providers)

• Any information you submit via forms (e.g. for a bonus call, feedback, or support)

b. Information collected automatically

• IP address, browser type, operating system, and device identifiers

• Site usage data (pages visited, time on site, links clicked)

• Cookies and tracking pixels (e.g. Meta Pixel, Google Analytics)

c. Information from third parties

• Advertising and analytics partners (Meta, Google, etc.)

• Payment processors confirming a completed purchase

• Email service providers that record email opens and clicks

We do not intentionally collect sensitive data (e.g., health, race, religion) and our content is not directed to children under 18.

4. How We Use Your Information

We use your personal data to:

• Deliver and provide access to the digital products you’ve purchased

• Send order confirmations, access links, and relevant product updates

• Provide customer support and respond to your enquiries

• Improve our website, products, and user experience

• Personalise content and advertising through cookies and analytics

• Send marketing emails (only with your consent or legitimate interest)

• Comply with legal and regulatory requirements

5. Legal Basis for Processing

Under UK GDPR, our lawful bases include:

• Contract: to deliver the product or service you purchased

• Consent: when you opt-in to receive marketing emails or tracking cookies

• Legitimate Interests: to understand performance, improve our service, and run relevant advertising, provided these do not override your rights

• Legal Obligation: to keep financial or tax records as required by law

6. Cookies & Tracking Technologies

Our websites use cookies and similar technologies to improve performance and measure marketing effectiveness.

We may use:

• Necessary cookies – to enable checkout and core functionality

• Analytics cookies – to understand how visitors use our site (e.g. Google Analytics 4)

• Advertising cookies / pixels – such as Meta Pixel and Google Ads remarketing to show relevant ads based on your activity

You can control or delete cookies in your browser settings, or via any cookie-consent banner displayed on our site.

7. Marketing Communications

We may send occasional emails about new products, updates, or offers.
You can unsubscribe from these emails at any time by clicking the Unsubscribe link in any email or contacting us directly.

We never sell, rent, or lease your personal data to third parties for marketing purposes.

8. Payment Processing

Payments for our digital products are handled securely by third-party processors such as Stripe, PayPal, or similar.
We do not store or have access to your full payment card details.

These providers act as independent data controllers, and their privacy policies apply in addition to ours.

9. Data Sharing & Third-Party Services

We may share limited data with trusted partners who help us operate our business, including:

• Payment processors

• Email delivery and automation services

• Analytics and advertising partners (Meta, Google, etc.)

• Cloud storage and website hosting providers

All third parties are required to handle your data securely and only for the purposes we specify.
We never sell personal data to anyone.

10. International Data Transfers

Some third parties we use (e.g., Meta, Google, email services) store data outside the UK/EEA.
When this happens, we ensure appropriate safeguards are in place, such as UK approved Standard Contractual Clauses (SCCs) or adequacy decisions.

11. Data Retention

We keep your personal data only as long as necessary to:

• Deliver the products or services you purchased

• Maintain business, legal, or tax records

• Manage marketing preferences

When data is no longer required, it is securely deleted or anonymised.

12. Your Data Rights

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time (for marketing or cookies)

• Request data portability

To exercise these rights, please contact us at support@homeextensionguide.co.uk.
We will respond within 30 days.

If you are unsatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/

13. Data Security

We use reasonable technical and organisational measures to protect your data, including:

• SSL encryption across our websites

• Secure hosting and backups

• Role-based access controls

• Regular password and software updates

However, no system is 100 % secure.

By using our site, you acknowledge that internet transmission carries inherent risks.

14. External Links

Our site may include links to third-party websites or content.
We are not responsible for the privacy practices or content of those sites.
You should review their policies before providing any personal information.

15. Children’s Privacy

Our products and websites are intended for adults involved in home ownership and renovation.
We do not knowingly collect data from anyone under 18.
If you believe a child has provided data to us, please contact us to delete it promptly.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, law, or our business operations.
The “Last Updated” date above will always indicate the current version.
Significant changes will be communicated on our website or via email if appropriate.

17. Contact Us

If you have any questions or requests regarding this Privacy Policy or your data, please contact:

Home Extension Guide
Email: support@homeextensionguide.co.uk
Website: https://www.homeextensionguide.co.uk

Compliance Summary

This Privacy Policy meets:

• UK GDPR transparency obligations

• Meta Ads / Google Ads data-collection disclosure requirements

• Consumer protection expectations for online digital products

• UK ICO guidance on consent, tracking, and marketing communications